How To Create an Ad like Alex Horomozi That Gets Clicks and Sales

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The Two Most Important Aspects Of An Alex Hormozi Ad

The headline and offer are the most important aspects of a good advertisement. They draw in your customers and get them to commit to your product. Alex Hormozi is the father of no-BS modern marketing.

The Headline Of A Good Advertisement

Think of your ad’s headline as the big, bold title of a book. If it’s boring, no one wants to read the book, right? Well, your ad works the same way. Grabbing someone’s attention with your headline is super important. In fact, it’s so important that it eats up about 80% of your ad budget. Yep, you read that right!

How to Craft an Eye-Catching Headline

You need to test your headlines. Like, a lot. Try out a new headline against your best one every week. This is called split testing. Keep the winner, and test again. The goal? Find the ultimate headline that makes people want to click your ad right away.

Constructing a Good Headline: The MAGIC Formula

Let’s break it down with a formula Alex Hormozi uses called MAGIC:

  • M = Magnet: Give folks a juicy reason to click. Think of something free or super enticing.
  • A = Avatar: Talk directly to your dream customer. Make them feel like you’re only talking to them.
  • G = Goal: Show them what they can achieve. Big dreams get big clicks!
  • I = Interval: Set a time limit. “Lose weight in 30 days” sounds more urgent and doable than just “lose weight.”
  • C = Container: Dress up your offer. Make it sound special and unique.

Example Time!

Check out this headline: “The FREE Big Bucks Bible: How to Reach $10K Per Month in Less Than 90 Days Even When You Have Kids, Are in Debt, and Feel Like You’ve Tried Everything.”

Here is the headline broken down using the M.A.G.I.C formula

  • Magnet: FREE
  • Avatar: Dads in debt who’ve tried it all
  • Goal: $10K per month
  • Interval: 90 days
  • Container: Big Bucks Bible

Cool, right? It makes you want to click because it promises something amazing (and free!), speaks directly to you (if you’re a dad in debt), and gives a clear, quick timeline.

The Offer and Its Role In A Good Ad

Your offer is what you’re selling, but it’s also how you sell it. You want to paint a picture of the dream life that your product or service can give. Don’t just talk about the stuff they have to go through to get there.

Focus on These 4 Things:

  1. Demonstrate the Dream Outcome:
    • Sell them the beach, not the plane ride. Who wants to hear about a grueling plane ride when you could be sipping a margarita in the Caribbean? Exactly. Show them the paradise, not the flight.
  2. Increase the Perceived Likelihood of Achieving:
    • Use testimonials. When people see others who have succeeded, they think, “Hey, I can do that too!”
    • Offer guarantees. This makes jumping in seem less scary because there’s less risk.
  3. Decrease Time Delay:
    • Give them results fast. If you’re helping someone lose weight, make the first results come quickly. It keeps them excited and committed. It’s better to front load value than wait to the very end to provide it.
  4. Decrease Effort and Sacrifice:
    • Make it easy. Your program should slide into their daily routine easily. Nobody wants to overhaul their life completely to use your product.
    • Onboarding should be a breeze. Don’t make them jump through hoops to start. The easier it is to begin, the more likely they’ll stick around.

Remember, the magic is in showing how easy and rewarding it can be to reach their goals with your help. Make them feel like success is just around the corner, and you’ll have them hooked. Keep your message clear, and your benefits upfront, and always, always focus on making your customer’s life better.

Using Light and Fun Language

When you write your ads, keep the language fun and light. People love feeling good while they read. If they’re chuckling or smiling, they’re more likely to stick around and click your offer. So, throw in a joke here or there, or maybe a funny metaphor. Make your ad feel like a chat with a friend, not a sales pitch.

Making the Offer Irresistible For Irresistible Ads

You’ve got their attention with a killer headline and you’ve painted a picture of their dream life. Now, how do you get them to click that button? Make your offer irresistible. Here’s how:

  1. Stack the Value:
    • Offer more than they expect. If they sign up for a course, throw in a free ebook or a one-on-one session. People love getting more than they bargained for.
  2. Create Urgency:
    • Use phrases like “limited time offer” or “only a few spots left.” It makes people act fast because they don’t want to miss out.
  3. Use Bright, Attractive Images:
    • Pick images that catch the eye and show happy people. People relate to other happy people. If they see someone smiling and having a great time thanks to your product, they’ll want the same for themselves.
  4. Call to Action:
    • Be clear about what you want them to do. Use action words like “Grab your spot” or “Get your free ebook now.” Make the button big, bold, and easy to see.

Testing and Tweaking Your Ads

Once your ad is out there, the work isn’t over. You’ve got to test it and tweak it. Here’s what you should do:

  1. A/B Testing:
    • Always run two versions of your ad at the same time. Change one thing about it, maybe the image or the call to action. See which one performs better, and use what you learn for your next ad.
  2. Feedback:
    • Listen to what people are saying about your ad. If they love it, great! If not, ask why. Use their feedback to make your ads better.
  3. Analytics:
    • Keep an eye on the numbers. How many clicks are you getting? How many sales? Use tools like Google Analytics to track everything. It tells you what’s working and what’s not.

Keep It The Ad Simple

Remember, keep everything simple. From your language to your web design, simplicity wins. People don’t have time to figure out complicated ads. They want to understand quickly and move on. So, make it easy for them to say yes.

Stay Consistent When Advertising

Be consistent with your branding. Use the same colors, the same tone of voice, and the same style in all your ads. It helps people recognize your brand. When they see your ad, they should immediately know it’s from you, just like seeing an old friend in a crowd.

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